King joins DTEC Memory Corp as "hired hand"
Memory Corp targets $500m sales
Datrontech founder Steve King is putting his weight behind the company’s new JV with Memory Corp by coming on board as “a hired hand”. King is to work out of Datrontech Hong Kong, where he will explore far eastern routes to market for Memory Corp’s proprietary memory technology. He is convinced that Dtec Memory Corp is a world beater, linking up Memory Corp’s intellectual property with Datrontech’s delivery channels and customer relationships in European and far Eastern markets. "As I’ve got closer to Memory Corp. I‘ve come to understand their differentiators, (such as) their influence with the Intels of this world." he said. “My interest in memory is revived. "The memory market has been in the doldrums for two years, with constant price depreciation. This has not done companies like ours any good on the stock market. But memory is getting technical again – the future is bloody exciting." King remains committed to Datrontech, where he retains a major shareholding. "I’m wearing two hats- and it’s pretty comfortable," he said. "I can help grow value for Datrontech, through its 49 per cent share( in the JV)." With King on board, Dtec Memory Corp has assembled what is probably the most talented memory management team in the UK. Andew Mackenzie, managing director of DMC and Richard Burnett, MD of the group’s bespoke memory arm Memory Plus, are all heavy hitters. David Savage, chief executive of Memory Corp, said: "My role is pull togther three talented people each with an ego the size of a small planet." A one-time primary school teacher, Savage has plenty of experience in crowd control. Memory Corp is targeting $500 million sales in two years, compared with its current group run-rate of just over £100 million. "Globalisation is the key to how we achieve this," Savage said. "And that means getting into the US." The US is the easiest country in the world to do business, according to Savage, who spent 10 years in that country. "It’s also the easiest country to get (your business) killed," he said. Dtec Memory Corp was formed in January as a 51:49 per cent JV between Memory Corp and Datrontech. ® Click here for more stories