Feeds

Intel sales badly dented by AMD upstarts

Loses share in retail market as Celeron fails to hit thespot

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Intel efforts to beat-off low cost rivals seem to be failing, according to research outfit Computer Intelligence, which says the company's share of US retail sales in August was 54.3 per cent, down from 84.3 per cent a year ago. High-powered clone chips from AMD scored well over the month, and Intel's attempts to 'ring fence' the low-end via Celeron have flopped conspicuously - Celeron machines did badly, PII ones rather better. AMD K6-2 based machines headed Computer Intelligence's league table of the retail 'killing ground,' with HP, Compaq and IBM implementations performing strongly, with an HP K6-2 in the lead and Compaq chalking-up second, third and fourth with an Intel PII, a K6-2 and a Celeron, in that order. Apple's iMac came fifth, and that probably knocked out some of Intel's share, but the strength of AMD overall makes it clear Apple wasn't the problem. Also significant was how badly Packard-Bell did. In the days when it was an Intel loyalist it was the dominant force in retail, but it's gone off the boil in recent years as the big boys have piled in, and its seventh place below IBM makes it clear the company's defection to Cyrix earlier this year (the PB box is Cyrix's best place) wasn't any kind of solution. PB's bail-out from the Intel alliance was a sign of lack of confidence in Intel's Celeron strategy, and the Computer Intelligence figures show how justified this was. As Intel's best performer was a PII 300 MHz in a relatively pricey Compaq, it's obvious that the vendors don't believe in Celeron (which is why they're putting fast PII into retail), and that the punters think they're right, and are voting with their wallets. ® Click for more stories

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.