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UK home Internet usage accelerating

E-commerce is driving demand

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Domestic Internet use in the UK grew by nearly 40 per cent during the last six months, according to new research from BMRB International. And more and more users are going on time to buy books, CDs and computer software. "Nearly 7.5 million people, representing 16 per cent of the UK's adult population, have used the Internet in the last six months," said BMRB. "This compares with 12.4 per cent or 5.4 million in the previous six months." E-commerce is proving a major incentive for users to get online, BRMB said. "Nearly one million users engaged in e-commerce in the last six months, spending an average of £195, worth £187 million [in total]," said BMRB analyst Patrick Diamond. "This compares with an average spend of £183 for the previous six months and revenue of £115 million." Books are the most purchased commodity, he added, just ahead of software. CDs, computer hardware, travel tickets, flowers and hotel accommodation were the next most popular buys. Still, according to research from The Henley Centre, online spending will account for only 0.09 per cent of UK consumer spending this year. ® Click for more stories

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