Battle was begun again in the ongoing war of words between soundcard suppliers Creative Labs and Aureal when Creative accused its rival of making false advertising claims. A Creative Labs lawsuit filed yesterday alleges Aureal made a series of misstatements about Creative's SoundBlaster Live! Card. It is seeking injunctive relief and damages. "This is not a case of a simple product spec that has been misstated or misunderstood," said Creative Labs VP and general counsel John Danforth. "This case arises because of a series of inexcusable misstatements through which Aureal attempts to compare its own not-yet-shipping product against a [Creative] shipping product... whose specifications... bear no resemblance to Aureal's repeated misstatements." The Creative suit is the latest in a spat between the two firms that has been on the boil since February, when Creative launched a digital audio processing patent infringement case launched against Aureal. That provoked Aureal to issue a writ alleging that Creative defamed and commercially disparaged it, interfered with its business prospects, engaged in unfair competition and acted fraudulently. It also claimed the purpose of the patent suit was to slow its sales. Aureal has yet to respond to the Creative's suit. ® click for more stories