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CEO has eyes on growing already big market share

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Japanese wires reported that Texas Instruments (TI) is to increase its R&D spend on digital signal processors (DSPs). The reports quoted CEO Thomas Engibous as saying TI will put over 90 per cent of its $1 billion R&D spend into the DSP market. The market promises rich rewards for successful players and is estimated to be worth over $13 billion worldwide by the year 2002. Currently, it stands at nearly $4 billion. Earlier this year TI caught a cold, like many semiconductor manufacturers, because of the worldwide slump in DRAM prices. It sold its share in a DRAM joint venture to its partner Acer and has also spun off and sold a number of other, non-lucrative divisions. Currently, TI holds the lion's share in DSPs, with nearly 50 per cent of the market. ®

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