Evesham opens Dublin franchise

Doubles production

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Evesham Micros has adopted the franchise route for its first move overseas. Business is already going "famously" for the new Dublin branch, according to MD Richard Austin. If the "Dublin experiment" is successful, the direct PC vendor will consider opening more franchise outlets both here and abroad, he said. Evesham operates five wholly-owned business sales branches in the North and Midlands. Production constraints have hampered Evesham's growth in recent months. In August, the company doubled its output capability when it moved to new headquarters. But it is already nearing its single shift capacity of 400 units per day, according to Austin. The company, which ranks in the top 10 of UK PC assemblers, is moving to double shift production for the first time. Last week, Evesham won the PC Association Award for Excellence in Computer Retailing. More than 50 PC Association members were put through their paces by a mystery shopper. ®

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