Feeds

Trigem III – now look out for the $399 PC

Wal Mart deal may have been smoke, but we've still got millions of boxes to shift...

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

The confusion surrounding Trigem's $499 iMac-esque PC has started to clear, with the emergence of what seems now to be a fairly normal scheme to storm the US retail market, with three classes of machine at $399 and $499 price points. Earlier this week Trigem was reported to have struck a massive deal with Wal-Mart (see Huge Wal-Mart PC deal to bust $500 mark), but yesterday the company found itself denying that any such deal existed (see TriGem deal with Wal-Mart merely a dream). In all probability what really happened was that the operation that will actually be selling the machines in the States, eMachines (a joint venture between Trigem and Korean Data Systems), has been talking to Wal-Mart among other companies, and that good old Korean optimism contrived to translate this into a done deal in the pages of the Korea Herald. Even as you read the optimist responsible may be dangling by his thumbs in a back-room somewhere in Seoul. It's now being reported that eMachines is somewhat more modestly in talks with the major retailers, including OfficeMax, Best Buy and Fry's Electronics. Some of these are going to have to bite, as the numbers quoted in the original leak are vast enough for it to be imperative for this huge pile of gear to go somewhere, whatever the price. The first machine, the eTower, will be a $399 Cyrix-based box with two gig hard drive, 3D graphics and built-in modem. Planned Q4 shipments of 200,000 units are in line with the 130,000 Trigem didn't really say it was shipping through Wal Mart. Next out will be a Celeron version with a bigger hard drive, and a Cyrix one with DVD drive that will connect to a TV -- both of these will be $499. But think of the financials involved in this little lot. If Trigem was talking about shipping 1.13 million units through Wal Mart in the next year, and if the 200,000 for Q4 is projected over that period, we'd reckon on 1.5 million units plus going into the US in a year. That comes to a retail value in excess of $600 million, which is 75 per cent of Trigem's 1997 sales. Add some more for similar sales programmes in the rest of the world and you get a picture of a company making a huge bet on a massive production ramp, and scarily narrow margins (if you could even call them margins). Those optimistic Koreans, eh? ® Click for more stories

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.