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iMac appeals to women – semi official

Apple wants aggressive ramp in Japan, Asia

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The Times of India reported today that most people buying iMacs in Asia were female. The newspaper said that over half the people buying iMacs in Japan were women, quoting Graham Long, Apple's VP in charge of South East Asia. He was surprised, the paper said. According to the English-language newspaper, Long said that sales of iMacs in Asia will represent five per cent of Apple's market share but that Steve Jobs' company wanted to transform that to 12 per cent within the next year. According to the Times of India, the reason women were interested in the iMac was because of its small footprint. The newspaper said that Apple had a very aggressive attitude towards sales in the Far East. ® Click here for more stories

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