Feeds

Survey: ISP churn rate still high

Most users have been with their ISP less than two years

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

A World Research survey suggests that 16 per cent of Internet users will change ISPs in the next six months. The self-selected sample of 3,590 users mostly accessed the Internet from home, and were dominantly male (73 per cent). Particular dislikes with ISPs were a slow log-in and too many busy signals. The geographic distribution of respondents was not given, but it appears to be overwhelmingly American. Favourite ISPs in terms of satisfaction were Erol's Internet, Sympatico and EarthLink Network, with the least-liked being WebTV, AT&T World\Net and AOL. The churn factor appears to have characteristics in common with those changing cellular telephony providers. Some 73 per cent of users had been with their ISP for less than two years, and 42 per cent for less than a year. Another recent study by the Interactive Solutions Group of Market Facts suggests that Internet users mirror the behaviour and attitudes of non-Internet users. The study was based on 3,000 matched sample households, using respondents from Market Facts' consumer panel. If the sample is matched demographically with actual census data, the company says that apart from different attitudes and behaviours towards technology, there are few significant differences between responses to surveys by telephone and mail, and through the Internet. A disturbing aspect of such surveys is that they serve the marketing purposes of the companies carrying out the surveys. A similar problem arises when software companies, for example, commission a market research organisation and -- lo and behold -- the results just happen to be very close to those desired by the commissioner, and the market research firm gets to undertake more studies. Furthermore, the market research firm gets free publicity when its results are publicised buy its client. In view of recent doubts expressed about sacred measures like the P-value test of Professor Sir Ronald Fisher, what are we to believe? ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
prev story

Whitepapers

Free virtual appliance for wire data analytics
The ExtraHop Discovery Edition is a free virtual appliance will help you to discover the performance of your applications across the network, web, VDI, database, and storage tiers.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.