Feeds

Potential digital TV viewers give interactivity thumbs down

Channel surfing, yes -- Web surfing, no

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

The BBC's current campaign to promote its forthcoming digital TV service is stressing the medium's interactivity. But it may want to reconsider in light of a new survey conducted by US market researcher Jupiter Communications. Less than ten per cent of the study's participants said they were bothered about receiving supplemental information while watching comedy or drama programming. Only 37 per cent of respondents wanted access to extra content for news items. Jupiter's study -- albeit from a US perspective -- pours cold water on the broadcasting industry's assumption that interactivity will be a key driving force in the adoption of digital TV. Still, the survey also found that interactivity and access to background information was rated more highly than other much-touted features of digital TV, such as email and home shopping. The researcher's report on its findings also warns against bringing too much PC functionality to TV hardware. TV viewers simply won't go out of their way to gain added value from digital TV. Jupiter found 29 per cent of respondents would do nothing to use new features, 39 said they would use extra features on their remote controls, but only ten per cent said they would specifically browse the Web. "With PC prices falling, the PC will remain the dominant platform for Web access," said Ross Rubin, group director of Jupiter's Web Technology Strategies team. ®

Remote control for virtualized desktops

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.