Feeds

Potential digital TV viewers give interactivity thumbs down

Channel surfing, yes -- Web surfing, no

  • alert
  • submit to reddit

Maximizing your infrastructure through virtualization

The BBC's current campaign to promote its forthcoming digital TV service is stressing the medium's interactivity. But it may want to reconsider in light of a new survey conducted by US market researcher Jupiter Communications. Less than ten per cent of the study's participants said they were bothered about receiving supplemental information while watching comedy or drama programming. Only 37 per cent of respondents wanted access to extra content for news items. Jupiter's study -- albeit from a US perspective -- pours cold water on the broadcasting industry's assumption that interactivity will be a key driving force in the adoption of digital TV. Still, the survey also found that interactivity and access to background information was rated more highly than other much-touted features of digital TV, such as email and home shopping. The researcher's report on its findings also warns against bringing too much PC functionality to TV hardware. TV viewers simply won't go out of their way to gain added value from digital TV. Jupiter found 29 per cent of respondents would do nothing to use new features, 39 said they would use extra features on their remote controls, but only ten per cent said they would specifically browse the Web. "With PC prices falling, the PC will remain the dominant platform for Web access," said Ross Rubin, group director of Jupiter's Web Technology Strategies team. ®

Top three mobile application threats

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.