Feeds

Intel woos dealers with soft dollars

Ratch up those marketing points

  • alert
  • submit to reddit

Bridging the IT gap between rising business demands and ageing tools

Intel has re-vamped its channel strategy and announced initiatives including marketing programmes, discounts, and use of an official logo. The Authorised Solution Provider programme designates some dealers as "preferred sources" for Intel’s products and services, and includes a certification scheme which means such dealers must have two or more individuals who have taken exams and courses. Two or more employees at the dealerships must possess the Intel certification for such a site to be a preferred source. Benefits of dealers who enter the scheme include early information about products and development, advertising and PR campaigns, the ability to license the use of the Intel name, and "attractive financial incentives" on selected products, as well as some cheaper demonstration products, the company said. Accreditation also provides dealers with access to Intel’s network design centre. Soft marketing dollars dealerships build up can be used to help fund seminars, attendance at trade shows and the like, said Intel. ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.