Feeds

Koch unveils channel initiatives

Web site and newsletter to keep dealers up to date

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

Consumer software distributor Koch Media has begun a major channel support initiative. The scheme involves keeping dealers up to date through the Web, a dedicated newsletter and an on-the-road sales team. Koch's Web presence covers all of the company's European operations, and contains a section dedicated to the UK. In addition to product and developer information, the site also provides chart and sales data, the company said. Resellers can also elect to receive Insider, Koch's monthly newsletter, containing market news, release schedules, and details of forthcoming promotions and incentive schemes. "We believe it is important to provide the channel with regular information about Koch's products and services," said company sales and marketing director Lance Brown. "These two services will be a real fillip to our dealer liaison programme." At the same time, Koch is preparing a nationwide on-the-road sales force. Initially covering the South-East, the team will work alongside Koch's current third-party sales operation, provided by Profile. "We believe it is essential to work with with and understand the day-to-day expectations of dealers," said Brown. "We intend to do all we can to ensure they have a closer understanding of our business and our product range." ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.