Creative proposes Value for SoundBlaster Live!

But Europe will have to wait

Creative Labs has launched a lower-cost version of its new Sound Blaster Live! audio card. The "Value" version of the card will start shipping next week in the States at an RRP of $99.99, the company said. A Spokesman for Creative Labs said that a Pan-European release is planned for some time before Christmas, but that no dates have yet been finalised. The delay in bringing products to Europe was due mainly to translation time, he said. The company says the new card is comparable in performance to its more expensive predecessor, as it incorporates environment audio technology and has interactive gaming capability. It differs in that it does not have the same professional level digital I/O card and related high-end software found in Sound Blaster Live. The original sold for $199.00. Despite the launch of new products analysts do not expect the company to grow as strongly as it did last year, citing sliding prices in the graphics market and a difficult economic environment as causal factors. The card will be sold through Creative's normal retail distribution channels.®

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