Time snaps up Office World concessions

Ain't no poisoned chalice

Time Computers has added another dimension to its sales operations with the announcement that it is to sell its computers through rented space in Office World, the Swiss owned retail superstore operation. Time, the system building arm of Lancashire-based Granville Technology, will become the third in line to take the in-store computer concession in some of the 120 UK Office World shops after first Escom and then Specialist Computer Holdings subsidiary Byte vacated the premises. Escom over-expanded its operations and went bust allowing Byte Computer,to move into the space. Loss-making Byte, the UK's second biggest computer superstore chain behind Dixons Stores Group, was subsidiary PC World was bought out earlier this year.during its tenancy and left the space empty again. Office World dismissed suggestions from The Register that its computer concession was a poisoned chalice. According to a representative, Byte had sold well in its stores and would still sell through its stores, had it not been for the takeover. "This arrangement is a very good opportunity for a company like Time to get its computers into areas it would otherwise find harder to reach," she said. Time already sells through mail order and through a concession deal with white-goods chain Powerhouse. It is also busy opening up its own showrooms across the country. No-one at the company could be reached for comment about the new sales medium.®

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