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Sanga buys place in the UK Sun channel

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US ecommerce software developer, Sanga International has bought its way into the UK channel by snapping up Sun Microsystems reseller Relay Business Systems. The deal, for an undisclosed sum, was based on a mix of cash and shares and will see Relay effectively become the UK subsidiary of Sanga, although no name change is planned at present. Relay is an Authorised Java Centre, a Sun Academic Business Centre, a Sun Accredited Internet Associate and is an ISP in its own right. As well as its links with Sun, Relay is also an Oracle reseller; it specialises in the finance, education and healthcare markets. Sanga is less than three years old and has been moving into new territories by way of acquisition. Sanga chief executive, John Andrews, said the Relay acquisition was a logical move for Sanga. "We only partner with Sun Microsystems, so key Sun resellers are a good match," he said. "We liked Relay for a while - it is profitable, has good customers and is already established with Java and thin-client technology. Everything we do is 100 per cent Java, so there was a good fit." Andrews said he expected the UK ecommerce market to grow rapidly in the near future. "Research we've carried out leads us to believe that the UK is about six to nine months behind the US in adopting ecommerce. So, there is a lot of opportunity in this market at this time." He also said that Sanga provides a range of off-the-shelf ecommerce products that he felt would be welcomed by end-users. "As with any fledging market, users are less technically aware, so anything that makes the decision-making process easier is a good thing."®

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