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Asda signs Viglen for back to school PCs

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Asda is cashing in on the start of the computer buying season , with a Back to School drive to sell cut price PCs. The supermarket chain will have PCs for sale in every store, retailing at £799. Asda claims this is £200 cheaper than most other outlets. The hardware is being supplied by Amstrad subsidiary Viglen, and will carry the Viglen brand. The PC runs on a 300MHz processor and has 32MB RAM and a 3.2GB hard drive. It comes with a built in 56Kb/s fax modem and 30 days free Internet access to Connect2. The machines will come bundled with Windows 98 operating system and the Microsoft Home Essentials suite of software. A spokesperson for Asda said the company would consider extending the scheme - if successful - so moving into the market space currently occupied by traditional PC retailers such as Dixons and Comet. Viglen is already working with Asda on the Computers for Kids programme. Under the PC for schools scheme, Asda customers are rewarded with vouchers for purchases they make at the supermarket chain, or for aluminium cans they collect for recycling. Asda says this is a one PC per school deal. Computers for Kids ends on October 4.®

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