Feeds

Hercules unchained

Graphics card pioneer goes for a song

  • alert
  • submit to reddit

Protecting users from Firesheep and other Sidejacking attacks with SSL

ELSA, a PC peripherals developer, has bought Hercules, the one-time pacesetter in the graphics card market, for $8.5 million in cash. The deal includes the transfer of all assets, including brand rights, and some of Hercules' liabilities to ELSA. Hercules generated revenue of $30 million in 1997. Hercules was one of the first players in the graphics card market, and set the industry standard in the early eighties. Bob Raikes, MD of Meko, the publisher of Display Monitor, commented: "It was The Original. It was making graphics cards back when no-one apart from IBM had even thought of them. It struggled for a while, but it has been making a comeback over the last couple of years. Hercules has built up a strong European presence, particularly in Germany." ELSA expects that the increase in development capacity will enable it to market innovative products even faster. The companies will now work from the same HQ in the US, in an effort to cut costs in the short term. The acquisition gives ELSA a foothold in Europe and access to a consumer market, covered by Hercules, but until now largely untapped by ELSA. According to Theo Beisch, CEO of ELSA, Hercules provides significant development know-how, excellent contacts to the internationally established chip manufacturers and outstanding sales channels in the US and Europe. He said the takeover was the start of an aggressive programme of expansion. "ELSA's first acquisition is a major strategic step on our way to become a global player. The financial strength of ELSA combined with Hercules' worldwide image in the consumer market allows us to play a dominant role in the PC graphic cards sector even faster than expected."®

Website security in corporate America

More from The Register

next story
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.