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Arrow UK said that it will unify its different businesses in the UK under the name of Microtronica. It operated under the names of MMD PC, Microtronica and Multichip. That follows a re-branding exercise in its business across Northern Europe, under the same name. A representative for the company said there were no layoffs associated with the change, which will not happen until January 1st next year. The move means that Arrow will bring all the computer products businesses it owns under one roof in the first half of next year, probably in the Reading area. The UK operation will be headed by Les Billing as managing director, who reports to Microtronica’s Northern Europe MD Skip Skippervold. ®

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