Feeds

Direct sellers dream of a DVD Christmas

Just like the ones they never knew

  • alert
  • submit to reddit

Remote control for virtualized desktops

Despite the heat of summer, direct PC vendors are already preparing their Christmas campaigns. Q4 this year is likely to be particularly busy in the consumer market as PCs with DVD drives will be widely available for the first time. DVD drives - despite being labelled as "gimmicky" by a number of retailers - are set to appeal to consumer users that want to be first with everything, and are expected to boost sales. Walthamstow-based direct vendor Simply Computers is hiring 20 new sales staff, and created a dedicated sales unit for small businesses as it prepares for high consumer demand for DVD-drive PCs. "Within the next six to nine months the CD-ROM drive will disappear and be replaced by DVD drives on new PCs," said Simply Computers product manager Mark Abery. "DVD drives will then sell at the same price that CD-ROMs did." Simply Computers is issuing its small business customers a separate phone number to order, fearing that phone lines might be swamped by consumer customers in Q4. It also claims that 10 per cent of its total sales are done end-to-end over the Internet. Also gearing up is Time Computers, which is mid-way through a three-week national TV advertising campaign. The campaign, the second by Time, aims to build brand awareness before the consumer-buying season begins. National sales manager Colin Silcock said that the vendor - which also has nationwide showrooms - would use focus groups to see if the adverts worked before deciding on whether to continue with TV advertising.

Security for virtualized datacentres

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
ISPs handbagged: BLOCK knock-off sites, rules beak
Historic trademark victory, but sunset clause applies to future blocks
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.