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Virgin Net dumps Excite in favour of Lycos

War of words over search engine

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UK ISP Virgin Net has dumped Excite UK in favour of Lycos UK, because the latter has a better search engine than the former, the company has claimed. The Richard Branson outfit said that it had taken several months to choose a new navigation centre. David Clarke, CEO of Virgin Net, said: "We took this search very seriously. We put together a formal tender for the full range of navigation services we required for our advertisers and services. Lycos came out top." He said that as a result of the new deal, he expected Virgin Net to increase its page impressions by a figure of 1.8 million a month. A representative for Virgin Net said: "We dumped Excite because they couldn't offer us what we needed for advertising and other purposes." Evan Rudowski, director of European operations at Excite, said: "We've parted on amicable terms. We made a proposal to the amd we weren't willing to do the substantial work for them with the minimal amount of money." He said that moves like this were frequent. "We replaced Lycos in Germany recently. There's a limited number of partnerships like this worth pursuing."

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